Tips for Wix artists #1: Wix members

Removing the need to Wix Members

I love using Wix for my artist site. It has beautiful, easy-to-use templates that make building a professional-looking website simple. However, there are a few things I wish I’d known earlier when upgrading my artist page to an e-commerce store.

One issue is that Wix encourages all your visitors to sign up as Wix members, which is handy if you're selling subscriptions—but off-putting for someone who just wants to make a one-off purchase. By default, a potential buyer must sign up as a Wix member to complete checkout.

On top of that, the mobile version of your website automatically prompts visitors to download the Wix app via a pop-up—before any of your own pop-ups (like email sign-up offers) even get a chance to appear. This adds friction to the buying process, and some of my collectors have found this step to be one too many.

It wasn’t until very recently that I discovered you can turn off both of these features, and I wish I’d done it sooner. Many other Wix e-commerce users might not realise that these functions are optional for paid Wix plans.

It’s a two-part process, and I’ll walk you through it step-by-step.

Removing the Wix mobile banner

Firstly, if you're not sure what I am talking about with regards to the mobile banner, here is my mobile site as an example, with the banner highlighted in green at the bottom. First-time visitors to your site are unlikely to want to join an 'app' and would be better served subscribing to your email list. But this comes up before any other pop-up window and takes up nearly half the mobile screen (precious real estate on a mobile).

To turn it off, follow Wix's instructions here, which are also shown below.

Please note that if you have a free Wix website, you cannot remove the banner. You need to upgrade to be able to hide the banner.

You can remove the banner via your Dashboard or via the Wix app.

If you are on your Dashboard,

1. go to Site & Mobile App -> Mobile App

2. Select 'Spaces by Wix' tab

3. Scroll down to Mobile Invite Banner and turn it off.

To remove it via the Wix app,

1. Go to your site in the Wix app.

2. Tap Manage at the bottom.

3. Tap Marketing and select Site Discoverability.

4. Tap Mobile invite banner.

5. Disable the Add Banner toggle to remove the banner.

   
   

Removing the Wix Member requirement at checkout

Wix's default settings require a potential buyer to sign up as a 'Wix member' to complete the checkout. To remove this requirement, go to your Wix editor on Desktop and select the setting for the Cart Page.

1. Click Pages & Menu on the left side of the editor.

2. Hover over the relevant page and click the More Actions icon.

3. Click Settings.

4. Click the Permissions tab.

5. Select Everyone, which means that there is no barrier to non-members checking out.

Follow these same steps for the Thank You page that sits under your Cart page in your site menu.

This will reduce the number of steps required for customers to check out and hopefully increase your conversion rate.

I hope you found this useful. Feel free to comment or share any other Wix tips for artists.

About the author

Leah Mariani is a Melbourne artist who makes figurative work about womanhood. Follow her artist journey on social media @leahmarianiartspace. To stay in touch, sign up to the INVITE ONLY list here.